Anand is the Founder/CEO of Engage Social, a Silicon Valley-based company. He is an experienced start-up CEO, founder and technologist who has founded and launched five companies, two of which have had successful IPOs. Responsys (MKTG) is the leader in interactive digital marketing and now part of Oracle. Banyan Systems (BNYN) was a pioneer in enterprise networking in the 90s. Anand has a Ph.D. and M.S. in Computer Science from Rice University (Houston, Texas) and a B.S. in Electrical Engineering from the Indian Institute of Technology (Kanpur). He holds three technology patents.
Session Detail :
Presentation: Media’s Need for Social Networks is a Double-Edged Sword Social media drives content distribution, focusing on audience engagement, not on news quality. With Social at the heart of media publishers’ core publishing strategy, how can publishers engage and incentivise their audience to be their ambassadors on Social and share their content?
- Saturday, August 4
- 11.30 – 12.30
- The Theatre