Balasubramanian S is the head of digital media at Dinamalar, a position he’s held for over 12 years. During this time, he’s helped the organisation consolidate its market leader position and general revenue through its digital business. Balasubramanian has more than 25 years of experience in the media industry and is one of the pioneers of digital media, way back from 1998. He has hands-on experience in print, television and events too, and was part of the core team to form India’s largest publisher network, South Premium Network, formed by market leaders in the south like Dinamalar, Eenadu, Manorama and Prajavani. He is a fitness enthusiast.
Lessons and challenges in building a reader-supported news product.