Pradeep Gairola leads the digital business division at The Hindu Group, where he commenced his journey in 2018 and has played a pivotal role in driving the company's digital transformation. As a pioneer of digital subscriptions, The Hindu Group became the first mainstream news organisation in India to introduce a paywall for their Epapers back in 2014. With a career spanning over three decades in news and EdTech, Gairola embarked on his digital journey in 1997. His subscription expertise took shape in 2012 with an EdTech venture, positioning him as an early adopter and student of the subscription economy.
In a market where everyone's asking for a subscription, what can newsrooms do to stand out.