Swetha Susan Elias boasts over 13 years of experience in the technology and media industry, having worked at Meta, TikTok, and currently at Google. Her roles have spanned digital marketing, content partnerships, product marketing, and program management. Presently, at Google, she serves as a Program Manager in the News Partnerships team, leading GNI initiatives in India to support publishers' digital sustainability. At TikTok India, she was instrumental in building a strong content ecosystem, expanding partnerships, and spearheading impactful initiatives across various domains. During her time at Meta, she drove Creator Partnerships across India, collaborating with over 500 partners to nurture content creators and media partners.
In a market where everyone's asking for a subscription, what can newsrooms do to stand out.